the home organisation
Decluttering and organisation
industry
Home renovations
business type
Service
project deliverables
Branding
Logo design
Apparel design
Website design
Social media templates
Newsletter design
Stationery
Illustration & iconography
Digital Marketing
the MISSION
Give people back their time by creating organised systems within their homes
Problem + Solution
The Home Organisation came to me looking for a rebrand. Their growing clientele was looking for more of an upscale and interior-design led look rather than the homemade look of the current brand. With this in mind, we pared down the colour palette and introduced more sophisticated font pairings. Photography style and selecting became a big task to get the right look and feel when paired with the branding system.
Their presence on social media strives to be continuous so Instagram grid and story templates were made to help educate as well as share projects. Also to help tell the story of the various services and elements that go with each, an icon system was created. Lastly, an email newsletter, The Fold, was designed with categoried templates and a wordmark to go along.
“she helped us work through what was most important.”
“Jen is so lovely and easy to work with. She’s patient, supportive and adaptable, and really helped us work through what was most important and how to communicate it in a clean, organised and professional way. We’d highly recommend her!”