BRAND IDENTITY | PACKAGING DESIGN | WEBSITE DESIGN | PRINT DESIGN | LOGO DESIGN
Brand identities crafted on purpose, and with purpose.
Brick by brick, you’ve built a brand with legs, heart and staying power. Now, it’s time to step into a brand identity that does all that hard work justice – and create the longterm business legacy you dream of.
Right now, you probably fall into one of two camps:
You (and your team) are doing a lot of stuff in-house, which is great. Everyone likes to keep things lean. But that likely means a bunch of mismatched Canva templates, inconsistent fonts and a brand that’s having a personality crisis beyond a logo you paid for several years ago.
or
You’ve worked with designers before, but it’s all been project to project. There’s no real ownership of your brand identity, and nothing’s really hanging together. You wish you could hand someone the keys to your brand, your business mission and your evolving vision, and then have them wow you.
If you’re honest, you’re treating brand identity like an afterthought, not a statement maker.
And, deep down, you know your chaotic, Canva-fuelled, or maybe just plain non-existent branding is what's standing between you and that next level in business.
One where you reach more aligned clients, raise your prices or even build out a bigger team.
You’re more than ready to go from piecemeal approach to thinkpiece brand.
You’ve nailed the fantastic offering, the gap in the market and the second-to-none service.
Now, you want clients who choose you not just for what you do, but for how you make them feel. You want to walk into a room (or land in someone's inbox) and have people immediately see your authority.
And you want to do all of this with someone who gets your vision, understands your industry and can bring ideas to life that you didn't even know you wanted – but absolutely love.
“Jen has designed things for me that I would never have thought of.”
“I don't know where to start to describe how amazing Jen is. Not only is she an amazing designer, she is such a lovely person too. Jen really takes the time to get to know you and your business. Jen is knowledgeable, supportive and has gone above and beyond to help me through rebranding my business. She very much feels like a team member in my business.
She is so invested in your success which is an amazing support. Jen has worked really well with the others involved in my rebrand which has really made the process easier for me. I can not thank Jen enough and I would highly recommend her to anyone.”
— Nicola Robson, Dittany Entwineddesign services
Where gut instinct meets grounded strategy
I work with both product businesses and service businesses, and here's what I've learned: your needs are different.
A product business trying to get noticed on crowded shelves has different challenges than a service business trying to build trust and authority online. That's why my brand design packages have evolved to meet those unique demands.
Of course, you can mix and match elements from both, but these are typically the go-to requests for product or service businesses.
For product businesses
A comprehensive logo and branding package for new or established product businesses ready to stake their visual claim in the market. Includes packaging and print design to match your IRL presence to your URL look. Perfect for product businesses ready to claim their space in the market and build a brand with serious staying power.
for product businesses
Signature package includes:
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(because your brand is so much more than just a logo)
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(primary, secondary and icon versions that work everywhere)
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(keep a consistent look and grab attention on the shelves)
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(because your URL storefront is as important as your IRL one)
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designed for Instagram and/or LinkedIn
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(so you never have to wrestle with Canva or wonder "does this look right?" again)
For service businesses
It’s time to consciously craft your business and carve out the new future you dream of. You need materials that make client conversations easier, proposals that get an easy "yes," and a digital presence so strong that people recognise your branding before they even see it's you.
for service businesses
the complete suite includes:
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(the foundation everything else builds on)
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(primary, secondary and icon versions that work everywhere)
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(for Instagram and/or LinkedIn (content that builds authority)
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(professionally designed templates that help you win more work)
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(for client meetings, speaking engagements or online courses)
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(your brand bible for consistent, confident marketing)
add-ons
Because your brand should grow with you
The best brands evolve. That's why I offer strategic add-ons that can be mixed and matched with either package, or added as your business grows.
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Wondering what I design for?
My preference is Squarespace, but I have pleeeenty of connections who work with Shopify or Wordpress, for example. So whatever hosting service you choose, we’ll find the perfect developer for your project.
Mailers
Website design*
Print design
Illustrations
Email Newsletters
Packaging Design
Want to see how this all comes together?
Here’s what blooming looks like.
Peek at this finished brand suite →
Take a look at my work for Haines →
“I know for a FACT we would not be where we are today without her!”
“When we first decided to rebrand our salon and hair care line, Jennifer was nothing but exceptional in all aspects of the project.
Her visual execution of our brand direction has been perfect and consistent from the start as we design the various elements of our business which includes paper marketing material (price lists, business cards, etc), our digital assets (website, email and mobile app design) and our retail product line.”
— Philippe Ifergan, Marketing & Brand Director of Charles Ifergan Salons
Great branding doesn’t just happen.
Cultivated over 20 years of design work, here’s how I create brands with staying power.
First, we march.
We gather the research. We lay the groundwork. We get everything in order so your brand can grow in the right direction. I call this “the guardrails” – governing each next step.
Then comes the bloom.
This is the part where your business starts to flourish. Mixed with thoughtful design, all that strategy blossoms into a brand that looks and feels exactly like you imagined, but could never fully articulate.
Finally, we grow roots.
Now that we have our brand assets, it’s time to share them with the world, knowing you always have this foundation to grow from, no matter where your business takes you next.
Ready for the next step?
Let's meet for a (virtual) coffee and see if things feel right.
Book your 30-minute discovery call so we can talk about whether March and Bloom is right for you and your business at this time. I'll ask you lots of questions (because that's what I do), get a feel for your vision and then either get you ridiculously excited about working together – or point you toward other resources that will better serve you right now.
“Jen shows dedication and enthusiasm in every project, her attention is second to none.”
“I have been working with March and Bloom for over five years now, and from the start Jen has been an integral part of our team. She has created an iconic and timeless brand for Haines, which has been the foundations of our rapid growth. I can’t thank her enough for her hard work. She shows dedication and enthusiasm in every project, her attention is second to none. We’d be lost without her!”
— Jules Haines, Founder of Haines Collection