SpareMyTime had been around now for 5 years but had changed audience and the ways they worked with their clients over time. A brand update was long overdue now. They were working with more scale-ups and enterprises and corporations and less solopreneurs – their website needed to reflect this too.

A system of concentric circles was created to showcase the way support can expand and contract depending on the business. Also, the addition of two more brand colours rounded out what was additionally a very duotone colour palette. Voila! An approachable service brand that is serious about its offerings and various levels and kinds of support.