dilli grey
Ethically blockprinted fashion & homewares
industry
Fashion & Homewares
business type
Product
project deliverables
Branding
Logo design
Stationery
Illustration
Patterning
Packaging & shipping
Signage
the MISSION
Bring ethically and beautifully block-printed designs of homewares and fashions from India to the UK as transparently as possible
Problem + Solution
Armed with 20 years in the fashion buying industry, Vickie has an eye for what looks nice. She also has an ethos of sourcing directly from the artisan and telling their story as well as sourcing items which are ethically made. Combine this with a passion for India and all things pattern, she set out to create her own line of loungewear, homewares and accessories.
With this came a branding challenge to keep it as pared down as her items – clean teal, grey and white became the colour palette as well as the use of hand-drawn patterns and illustrations which further instills her ethos of “ethical, beautiful, handmade” across her lines.
“It’s really rare to be able to feel that I can give such a wide creative brief and to be able to collaborate in such an organic trust-based way.”
“Jen and I worked together for over 3 years and I can honestly say I wouldn’t let anyone else touch my branding. Jen has an amazing eye for detail and her ability to bring my ideas into fruition is incredible. It’s really rare to be able to feel that I can give such a wide creative brief and to be able to collaborate in such an organic trust based way. Collaboration at its best, Jen somehow always manages to execute my ideas at a much higher level than I ever imagine!”