Dr. Ejikeme, founder of award-winning medical clinic, Adonia, had tried all of the LED facial masks out there. They all had pros and cons to them but none were perfect and anything she could reliably recommend to her patients. So like any great scientist, she set about creating her own!

It needed to feel a little like Adonia but with it’s own logo, branding and look and be a premium box and packaging, a custom patterned mask BUT also easy-to-use and understand once someone brought it home. A simple iconography and illustration system was created as well as an easy-to-navigate website and email elements.