haines collection
Textile rehoming to reduce waste in the interiors industry
industry
Interior design
business type
Product
project deliverables
Branding
Logo design
Website design
Stationery
Social media templates
Iconography
Patterning
Print marketing
Signage
Digital marketing
Brand guidelines
the MISSION
Reduce textile waste by rehoming and repurposing high-end textile fabrics
Problem + Solution
Born out of a love for textiles, home decor, and upcycling, Jules created Haines Collection. A brand that sells luxury fabrics for less to people who love the look of designer textiles but don’t want to pay the price AND want to know they are helping to reduce textile waste. The brand was created in the fashion of approachable yet still sophisticated and upscale.
Her brand colours reflect the high-end nature but with pops of poppy red and light pink to lighten up the entire brand. The custom website was created with the consumer in mind – helping inspire people on how to use the textiles, connecting them with professional upholsterers , and tips on which fabrics to use on which projects.
“she has created an iconic and timeless brand which has been the foundation of our rapid growth.”
“I have been working with March and Bloom for over seven years now, and from the start Jen has been an integral part of our team. She has created an iconic and timeless brand for Haines, which has been the foundation of our rapid growth. I can’t thank her enough for her hard work. She shows dedication and enthusiasm in every project, her attention is second to none. We’d be lost without her!”